Cem Akın who is a typical Taurus, is
very fond of all of life’s luxuries, and
could even be called self-indulgent;
he is a man that is not happy with the
ordinary, and is not easily satisfied.
According to Cem, the most important
guest in one’s life is oneself. Those
who have a strong sense of self-worth
use their finest China every day, relax
on the best sofa, and sleep on only
the most luxurious bed. Cem Akın,
who was never satisfied with any of
the beds that he had slept in, decided
that he would design for himself the
perfect sleeping sanctuary. Thus
begins the unique White&Soft story.
In order to create the perfect night’s
sleep, Cem visited various continents.
He brought together the best
materials from all over the world. He
went through hundreds of trials in
order to achieve the perfect blend.
After many years of research and
work, he became one of the best bed
designers of the world.